We live in the century of the brain. During the last 20 years neuroscience and behavioral economics have shattered so many myths about decision making and behavior that rationality is fast going out of fashion as managerial and leadership capability. Replacing rationality is a more complex, deep and holistic understanding of the inner workings of the human brain and how it influences our lives. Popularity of leadership seminars regarding the forces that shape our leadership behavior proved that people from a variety of professions are hungry to learn the new 'rules of the leadership game'. The problem is that from the large number of existing leadership seminars very few provide a step-by-step method for harnessing all this knowledge in a simple, systematic and practical way for business leaders.

This seminar seeks to increase awareness as well as help managers develop further their leadership capabilities by focusing on applied knowledge coming from brain science. In particular, during this seminar participants will have the chance to familiarize with the most important findings from Neuroscience and behavioral science, trained on simple-tounderstand and simple-to-follow method, namely the Brain Adaptive Leadership (BAL) framework. Based on brain and behavioral science, this seminar targets to uncover ways to boost executives' leadership brains and prepare them in adjusting their behavior for challenging and complex business environments. The seminar will show that adaptive leadership is a balance between meeting needs for individual (brain) and organizational (system) integration and adaptation to the internal and external (political, cultural and economic) challenges.

Every organization says that its most important resource is its people! Yet, how we manage these resources, what makes them effective and what they are looking for is very often misunderstood. What experience has taught us is that creating a motivated workforce goes well beyond simple payment of wages. And, today, this is being even more complicated by the Millennials (Generation Y) joining our companies. In this module we are going to look at a number of different key issues that can energize and motivate our people to be their best and do their best.

The module addresses issues relating to IMC (promotional/communications) strategies and techniques that all contemporary marketers should adopt. There will be special emphasis in the integration of the various means of communication and modern practices. Through the discussion of successful communications efforts by various organizations, ranging from FMCG to services and luxury brands, the participants will be in a position to understand, appreciate, and adopt such techniques in their work.

This module is about understanding and developing new aspects of managing change and innovation in modern organisations. In particular this module aims to develop understanding of the various issues and practices that directly relate to the human behaviour during an organisational change and innovation process.

Change might not necessarily bring innovation, but innovation surely brings change. When organizations and individuals, who take decision in an organization, understand the apparent difference between these two, they can quickly accelerate organizational productivity, retool their entire process and channelize the work order in an entirely new fashion — thereby adapting to the evolving time and catering to the demands of audiences. Let us find more how organizations and people who run them should manage change and innovation.

Business strategy and operations is constantly in transition in virtually all industries. What worked in the past may no longer work for you and your business in the current market.
Strategic plans must specify goals, objectives, performance measures and more. Operations are critical to achieving the strategy that's been described. It is essential to connect these two aspects of your business. This module prepares you to think about your business' strategy in today's world, and helps you understand how to not only connect your business plans to operational goals, but to also drive operations using your strategy.

During this course the students will learn how a single and a group finance function are managed. After some accounting basics for customer credit decisions and investment projects participants gain an understanding of a finance organization in the time of shared service centers.

Discussing how to work with banks on credits, deposits and currency operations will enable to judge the treasury function. Forecasting cashflows is a key element of financial management. High inflation and currency devaluation are typical in emerging markets and should be understood by participants.

Internal and external audit should be used to develop the finance function. Of course compliance questions will also be covered because of their importance in emerging markets.